Client: Calphalon / Newell Rubbermaid  |  Industry: Cookware / Manufacturing  |  Region: Columbus, OH / Global

Calphalon’s collection of gadgets can help make quick work of dozens of food preparation tasks. They commissioned a series of illustrations for packaging and literature to depict the proper use of Calphalon kitchen gadgets. Although the gadgets were in prototyping stage, the packaging needed to go to press. Each illustration needed to be as accurate as possible, while the references were constantly changing.





The ultra slim blade of the boning knife is designed for cutting raw meat away from the bone, trimming surface fat, removing gristle and preparing thin cutlets. Mastery of this knife can save you lots of money at the supermarket. Calphalon needed to show just how easy it is — simply and accurately.