Each year College Park advertises monthly within 12 industry related publications, along with a variety of trade association magazines. The following samples are a few of College Park advertising ads. The challenge with each campaign is in addressing a marketing challenge while also maintaining a consistent brand look and message.
This campaign focussed on the “before and after” scenarios that happens with those dealing with the loss of a limb. One of the great benefits of today’s prosthetics is the chance to continue activities, work and hobbies that patients previously enjoyed.
This campaign was aimed at explaining what differenciates College park feet from the competition. The CPideal encompasses three key areas: Identifying, Innovating, and Individualizing.
Following the CPideal philosophy, this campaign focusses on the “innovative” features of each foot. One important, yet challenging criteria, is to describe technical features in layman terms that everyone can understand.
On a slight deviation from the typical ad, this campaign addresses issues with the competition, while emphasizing College Park’s great track record of customer satisfaction. (Sometimes it’s good to have fun.)