College Park attends 4-6 national and international industry trade shows, while also demonstrating at dozens of local and state shows. Each show rotates the venues and locations each year, as well as the exhibit requirements.
Utilizing a modular framing system, we were able to update and customize the look and size of each exhibit. The exception being the international shows, where shipping exhibit materials is cost prohibitive. In those cases, a full customize booth was design and manufactured in the country of the show, working remotely with local contractors and vendors. In contrast, the state and local shows required a strong brand presence, while limited to smaller pull-up displays and tabletop presentations.
Each show featured a product promotion or give-away, further promoted with magazine advertisements, direct mail, and social media announcements.