Client: Chrysler Group  |  Industry: Automotive / Manufacturing  |  Region: Detroit, MI / Global  |  Agency: Gyro Creative

Paying homage to the influence of Rat Fink by Ed “Big Daddy” Roth and Odd Rods by B.K. Taylor, Dodge wanted to commemorate the past and present in the new 2006 Dodge Charger press pack. Each image was included in the pack as a die-cut static-cling decal. Since Richard Petty was the spokes person for the Charger, it was only fitting to represent the Petty legacy.