Sika USA is a global leading manufacturer and supplier of specialty chemical products and industrial materials, serving construction and industrial markets.
MAGAZINE AD PLACEMENT
The advertising portion of the campaign focussed on spreading the word through industry specific publications, outdoor and mobile billboards. Over a dozen publications cycled a tailored message about how Sika could specifically benefit their industry and activities. Call-to-actions directed readers to additional information and exposure to the other parts of the campaign.
Initial efforts targeted the Dallas, Texas area with brand and product messaging. Mobile truck billboards also patrolled the cityscape.
The Sika Brand Awareness campaign is comprised of three key focus areas. You can view the case studies from the links below.