Vachette Pathology helps advise and manage pathology practices from an outside point of view. With a brass tacks approach to pathology issues, they wanted an off-center approach to their marketing and branding. With a “No Bull” approach to creating campaign elements like “Who’s watching your wallet?” and Cowman, their personality shines through.
With a large collection of articles and industry news, Vachette wanted a website that they could easily maintain. They also wanted to manage banners ads and grow into additional features. Based on this criteria, the website was designed utilizing Joomla as the site Content Management System (CMS). This enabled them to take control of all aspects of their content, SEO, author and user privileges, and newsletter subscriptions.