Encouraging kids to think of future careers choices, Monroe County Intermediate School District (MISD) requested a series of posters and handouts. The campaign was directed towards students from 2nd to 5th grade. The goal was to unlock the children’s ideas away from gender specific roles and ethnics norms, representing different future career directions. Creating the characters as vector illustrations allowed for flexibility in how they were used. The series was a big hit and received far reaching accolades from outside the academic field.