Molly Maid Campaigns

Design
Franchise

Client: Service Brands International | Industry: Cleaning Services | Region: National | Agency: StarrConstand

With over 5,000 dark blue cars on the road featuring the distinctive pink logo, Molly Maid is the most recognized franchised brand in home cleaning services. It is also one of the most popular brands in the franchise community, consistently receiving impressive national rankings from Entrepreneur Magazine.

Each year 2-3 print Molly Maid campaigns were developed, each targeting a specific market segment or sales goal. After the creative direction was established, each design was then expanded into 12 different ad formats, with the digital assets passed along to the franchisee to customize and distribute.